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Center Parcs’ Subtropical Swimming Paradises to reopen from Monday 27 July

Press release   •   Jul 10, 2020 13:35 BST

The Subtropical Swimming Paradise at Center Parcs Longleat Forest

Center Parcs has today announced that it will reopen its Subtropical Swimming Paradise to guests from Monday 27 July 2020.

In line with updated government guidance, the Subtropical Swimming Paradise will reopen with new safety measures in place. These are designed to track guest visits, manage occupancy and keep guests and staff safe.

The changes include:

  • Access to the Subtropical Swimming Paradise will need to be booked online in advance
  • In order to keep everyone safe, we will be limiting the number of guests allowed in the pool at any one time and the frequency of visits during a break
  • Temperature checks will be conducted before entering the Subtropical Swimming Paradise
  • There will be a nominal 10p/10c charge per person, which will be donated to our charity partners Together for Short Lives (for UK villages) and Barretstown (for Longford Forest)

CEO Martin Dalby said: "We are absolutely thrilled to be able to reopen our Subtropical Swimming Paradise, we know that it is such a key part of the Center Parcs experience for our guests. Rest assured we’ve been working hard to make the Subtropical Swimming Paradise as safe as possible for everyone and we have a great plan in place, so getting the green light to reopen feels fantastic."

In addition, for guests who are staying at a UK village, we will be making treatments available in our Aqua Sana Spa from 27th July. Aqua Sana Spa will also fully reopen for guests on a break at Longford Forest from 27th July.

Following the updated government guidelines, we will now be able to offer even more of our indoor activities, so no matter what the weather, our guests will be able to choose from an unrivalled range of both indoor and outdoor activities.

Center Parcs Longford Forest is also delighted to announce that they have signed up to Fáilte Ireland's COVID-19 Safety Charter, the government-endorsed initiative designed to reassure employees and customers that businesses have reopened with best practice hygiene and social distancing measures in place.

To be eligible for the Fáilte Ireland Safety Charter, businesses have to meet a high standard, including ensuring all employees have been trained in COVID-19 safety and hygiene measures. All Center Parcs employees are currently undergoing a comprehensive training programme ahead of reopening, including training on safety measures as well as guidance for their own wellbeing and recognising and acknowledging the concerns of both colleagues and guests.

Notes to Editors

  • Center Parcs UK has been a separate company to Center Parcs Europe since 2001; the two organisations only share a brand name and the core concept of family short breaks in the forest.
  • Center Parcs has six villages across the UK and Ireland; Sherwood Forest in Nottinghamshire, Elveden Forest in Suffolk, Longleat Forest in Wiltshire, Whinfell Forest in Cumbria, Woburn Forest in Bedfordshire and Longford Forest in County Longford, Ireland. Each village is nestled within 350-400 acres of woodland with a variety of activities to choose from, restaurants and cafes. There is also a Subtropical Swimming Paradise and award-winning spa called Aqua Sana.
  • Center Parcs offers weekend, (Friday to Monday) or midweek (Monday to Friday) breaks and welcomes more than 2.1 million guests each year, with 96% of guests expressing an intention to return. Visit England recently awarded the company five stars for all UK sites (scoring each village between 90% and 98%), making comments about the friendly nature and efficiency of the staff and the quality and cleanliness of the facilities.
  • As the leader in the UK short break holiday market, Center Parcs achieves average annual occupancy in excess of 97%.