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​Center Parcs achieves double recognition for delivering excellent service

Press release   •   Feb 02, 2017 15:29 GMT

The UK’s leading short break provider has received recognition from two industry standard organisations for continuing to deliver excellent service to its guests.

All five Center Parcs villages have retained their five star status from Quality in Tourism (previously Visit England), whilst the company also maintained its Hospitality Assured Premier position.

Quality in Tourism is the official assessment service provided for VisitEngland. The regulatory body recognises quality, differentiates facilities and makes guests aware of what they can expect before they make a booking.

Center Parcs achieved an average score of 92%, giving an exceptional result. The Quality in Tourism assessors commented on the high standards of presentation and service throughout and also praised the number of new initiatives and investments made by the business. This acknowledges Center Parcs’ commitment to continually reinvest and keep villages at a high standard, as well as introducing new activities and development projects.

Hospitality Assured is the industry standard which recognises exceptional service and guest care for customer facing businesses. The assessment covered all aspects of Center Parcs: from accommodation, shops, restaurants and leisure activities, to corporate events and Head Office operations.

Following visits to Whinfell Forest in Cumbria and Head Office in Nottinghamshire, Center Parcs achieved an impressive score of 81.1%, with assessors commenting ‘this truly world class score is an increase of 3.3% over the 2014 score’, reflecting the unparalleled levels of customer service.

Paul Kent, Center Parcs Operations & Development Director said: “We’re really pleased to have maintained a five star status from Quality in Tourism across our villages and uphold our Hospitality Assured position. The recognition from these external industry assessors is really important to Center Parcs and a testament to everyone who works hard to continually deliver excellent service to our guests.”

Notes to Editors

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About Center Parcs

Center Parcs has five villages across the UK: Sherwood Forest in Nottinghamshire, Elveden Forest in Suffolk, Longleat Forest in Wiltshire, Whinfell Forest in Cumbria and Woburn Forest in Bedfordshire

As the leader in the UK short break holiday market, Center Parcs regularly achieves average annual occupancy in excess of 97%.

Center Parcs offers weekend, (Friday to Monday) or midweek (Monday to Friday) breaks and welcomes more than 2.2 million guests each year, with 96% of guests expressing an intention to return

The Center Parcs concept is to provide a range of high quality accommodation, shops, restaurants and exceptional leisure facilities, carefully nestled amongst 400 acres of protected forest environment.

This concept originated in Holland in 1967, with the first UK Center Parcs opening in 1987. Center Parcs is now a separate entity in the UK.

Center Parcs has been announced ‘Best Family Holiday Provider’ in the Tommy’s Awards for the eleventh year in a row.