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Secret elf finishing school revealed as Santa’s little helpers flock to ‘Elf’eden Forest

Press release   •   May 12, 2012 00:00 BST

  • Christmas elves take over Center Parcs Elveden Forest in final preparation for the big day
  • Santa teaches pupils essential skills such as gift wrapping and reindeer grooming

Ever wondered how Santa organises Christmas so well?

News has leaked out that old Saint Nick runs a finishing school for his elves and they’ve been snapped queuing to be checked-in deep within the enchanted ‘Elf’eden Forest in Suffolk.

Elves from all over the UK receive their final training at ‘Elf’eden Forest, from Santa himself, before they set off to the North Pole.

With only 20 days to go until Christmas, the elves will learn how to wrap presents, tie the perfect bow and polish the sleigh for its magical globe-trotting expedition. 

Our inside source and Head of Elves, Brian, commented: “For hundreds of years elves have flocked from across the UK to receive their final training at the prestigious ‘Elf’eden Forest finishing school. It’s a magical place to be and marks the start of the busiest and merriest month of the year and Santa is a brilliant teacher!”

Every year Center Parcs ‘Elf’eden Forest is transformed into a Winter Wonderland, with Santa aiming to get his team on top form to impress and delight every child this Christmas. 

Julia Winterburn, Manager of Christmas Operations at Center Parcs ‘Elf’eden Forest commented: “We take Christmas very seriously here at ‘Elf’eden Forest and it’s our job to ensure our elves get the best training possible, to put smiles on the faces of every family! Merry Christmas to one and all.”

For more information on Winter Wonderland or Christmas breaks at Center Parcs visit

Contact information

Center Parcs Press Office

Telephone: 01623 821733


Sustainability facts and figures

Committed to enhancing the forest and wider environment, Center Parcs aims to be one of the leading sustainable ‘Large Scale Tourist Destinations’ in the UK.  The Center Parcs Sustainability Strategy, launched in 2011, promises to reduce Center Parcs carbon emissions by 20% and produce 10% of its energy from renewable sources by 2020.  Center Parcs currently uses a variety of different energy saving choices including:

  • New and refreshed accommodation projects have included environmentally efficient technology such as:
    • Ground source heating
    • Solar panels
    • Photovoltaic
    • Combined heat and power plants
    • Energy-saving LED lighting
    • Water-efficient showers
    • Low-energy kitchen appliances
    • Intelligent thermostats
  • Electric vehicle fleet for housekeeping and technical services

Center Parcs is investing in energy efficiency and renewable technologies - such as District Heating - to achieve the aim of consuming 25% less than the average existing Center Parcs village. 

Notes to Editors

  1. Center Parcs has five Villages across the UK; Sherwood Forest in Nottinghamshire, Elveden Forest in Suffolk, Longleat Forest in Wiltshire, Whinfell Forest in Cumbria and Woburn Forest in Bedfordshire which opened to guests on 6 June 2014
  2. As the leader in the UK short break holiday market, Center Parcs regularly achieves average annual occupancy in excess of 97%
  3. Center Parcs offers weekend, (Friday to Monday) or midweek (Monday to Friday) breaks and welcomes over 1.7 million guests each year, with 96% of guests expressing an intention to return
  4. The Center Parcs concept is to provide a range of high quality accommodation, shops, restaurants and exceptional leisure facilities, carefully nestled amongst 400 acres of protected forest environment
  5. This concept originated in Holland in 1967, with the first UK Center Parcs opening in 1987. Center Parcs is now a separate entity in the UK, owned by The Blackstone Group
  6. Center Parcs has been awarded the following accolades since 2008: the Green Business Award for Biodiversity Protection, Visit Britain 5 Star Rating, Hospitality Assured, Biodiversity Benchmark - Land Management, Carbon Trust Standard, Good Spa Guide Award, ISO14001, Investors in People
  7. Center Parcs has recently been announced ‘Best Family Holiday Provider’ in the Tommy’s Awards for the eleventh year in a row