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One break booked every minute at Center Parcs

Press release   •   Jan 14, 2013 00:00 GMT

Center Parcs, the leading UK family short break provider, reports a surge in bookings with one booking taken every minute on average in January so far. This follows Center Parcs’ best summer on record in 2012 with 98.6% occupancy, proving that families still value a short break within the UK.

With over 200 activities on offer, from tree trekking to horse riding, it is no surprise that Center Parcs remains popular with families looking to spend quality time together. For those wanting to completely escape and relax, each village also offers the Aqua Sana spa, a peaceful sanctuary dedicated to rejuvenate mind and body.

2012 in numbers:

  • Center Parcs received an average annual occupancy of 97%
  • 79% of online bookings, an annual increase of 7% increase on 2011
  • £41 million reinvested back into the business


Speaking about the increase, Sales & Marketing Director, Colin Whaley comments, “We are delighted with the level of bookings we have taken in January so far. Our popularity continues to grow thanks to our commitment to continually investing in all four villages such as the recent launch of a new £4m Tropical Cyclone family water ride at Elveden Forest. We have also started the construction of lodges and leisure facilities at our fifth village, Woburn Forest, which is scheduled to open in spring next year, giving our guests even more choice when booking a short break.”

Contact information

Center Parcs Press Office

Telephone: 01623 821733

Email: press.office@centerparcs.co.uk

Sustainability facts and figures

Committed to enhancing the forest and wider environment, Center Parcs aims to be one of the leading sustainable ‘Large Scale Tourist Destinations’ in the UK.  The Center Parcs Sustainability Strategy, launched in 2011, promises to reduce Center Parcs carbon emissions by 20% and produce 10% of its energy from renewable sources by 2020.  Center Parcs currently uses a variety of different energy saving choices including:

  • New and refreshed accommodation projects have included environmentally efficient technology such as:
    • Ground source heating
    • Solar panels
    • Photovoltaic
    • Combined heat and power plants
    • Energy-saving LED lighting
    • Water-efficient showers
    • Low-energy kitchen appliances
    • Intelligent thermostats
  • Electric vehicle fleet for housekeeping and technical services

Center Parcs is investing in energy efficiency and renewable technologies - such as District Heating - to achieve the aim of consuming 25% less than the average existing Center Parcs village. 


Notes to Editors

  1. Center Parcs has five Villages across the UK; Sherwood Forest in Nottinghamshire, Elveden Forest in Suffolk, Longleat Forest in Wiltshire, Whinfell Forest in Cumbria and Woburn Forest in Bedfordshire which opened to guests on 6 June 2014
  2. As the leader in the UK short break holiday market, Center Parcs regularly achieves average annual occupancy in excess of 97%
  3. Center Parcs offers weekend, (Friday to Monday) or midweek (Monday to Friday) breaks and welcomes over 1.7 million guests each year, with 96% of guests expressing an intention to return
  4. The Center Parcs concept is to provide a range of high quality accommodation, shops, restaurants and exceptional leisure facilities, carefully nestled amongst 400 acres of protected forest environment
  5. This concept originated in Holland in 1967, with the first UK Center Parcs opening in 1987. Center Parcs is now a separate entity in the UK, owned by The Blackstone Group
  6. Center Parcs has been awarded the following accolades since 2008: the Green Business Award for Biodiversity Protection, Visit Britain 5 Star Rating, Hospitality Assured, Biodiversity Benchmark - Land Management, Carbon Trust Standard, Good Spa Guide Award, ISO14001, Investors in People
  7. Center Parcs has recently been announced ‘Best Family Holiday Provider’ in the Tommy’s Awards for the eleventh year in a row