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Center Parcs rewards employees for saving energy at home

Press release   •   Dec 12, 2012 00:00 GMT

In an industry first, Center Parcs has today announced the launch of its Home Energy Savers scheme, designed to encourage its employees across the UK to reduce the amount of energy they use at home.

The scheme, which was the brainchild of Center Parcs Chief Executive, Martin Dalby, will reward employees by matching in cash any savings they make on their gas, electricity and water usage over the next 12 months. The employee who reduces their energy consumption the most will be awarded £7,000 to spend on home improvements related to sustainability.

Staff who opt-in to the scheme will be given an electricity smart meter to record electricity consumption, whilst gas and electricity will be monitored by them submitting photographs of meter readings. Employees can choose whether to monitor all three utilities or to focus on one.

Martin Dalby, Chief Executive, Center Parcs UK, said: “Protecting and enhancing the environment in which our business operates has been part of our ethos since the very beginning. We’ve now taken this one step further and extended it beyond our four UK villages to give our 6,000 employees the chance to do the same in their own homes and be rewarded for it. 
“Over the past few years we’ve been working hard to educate staff about how they can change their behaviour at work to help us achieve the business’ carbon reduction target of 20% by 2020, and I’m confident this knowledge will be invaluable in reducing their energy consumption at home too.”

The Home Energy Savers scheme is available to all employees and is being piloted for a 12 month period.

In 2011, Center Parcs was one of the first companies to introduce a financial bonus to all staff based on carbon savings, alongside its already existing bonus scheme. In the last 12 months, the business has reduced its carbon emissions by 7% and in 2011, was named joint first in the Carbon Reduction Commitment League table.

Martin Dalby added: “Our offering to guests is built around escaping the hustle and bustle of everyday life and getting back to nature. For me, it is this nature that we must protect. Every initiative and scheme we introduce is designed for the long-term, whether that’s to protect the world around us or to encourage the long-term employment of our staff, some of whom have been with us for over 25 years.” 

In January 2011, Center Parcs launched its Sustainability Strategy to outline its commitments for the next ten years. Alongside the 20% carbon reduction target, it also aims to have zero waste to landfill by 2015 and to continue its biodiversity commitment to maintaining and enhancing the wildlife and habitats in its Villages. 

Center Parcs Woburn Forest, due to open in spring 2014, aims to set a new benchmark with carbon emissions 25% below the average for the four existing Villages.

Contact information

Center Parcs Press Office

Telephone: 01623 821733


Sustainability facts and figures

Committed to enhancing the forest and wider environment, Center Parcs aims to be one of the leading sustainable ‘Large Scale Tourist Destinations’ in the UK.  The Center Parcs Sustainability Strategy, launched in 2011, promises to reduce Center Parcs carbon emissions by 20% and produce 10% of its energy from renewable sources by 2020.  Center Parcs currently uses a variety of different energy saving choices including:

  • New and refreshed accommodation projects have included environmentally efficient technology such as:
    • Ground source heating
    • Solar panels
    • Photovoltaic
    • Combined heat and power plants
    • Energy-saving LED lighting
    • Water-efficient showers
    • Low-energy kitchen appliances
    • Intelligent thermostats
  • Electric vehicle fleet for housekeeping and technical services

Center Parcs is investing in energy efficiency and renewable technologies - such as District Heating - to achieve the aim of consuming 25% less than the average existing Center Parcs village. 

Notes to Editors

  1. Center Parcs has five Villages across the UK; Sherwood Forest in Nottinghamshire, Elveden Forest in Suffolk, Longleat Forest in Wiltshire, Whinfell Forest in Cumbria and Woburn Forest in Bedfordshire which opened to guests on 6 June 2014
  2. As the leader in the UK short break holiday market, Center Parcs regularly achieves average annual occupancy in excess of 97%
  3. Center Parcs offers weekend, (Friday to Monday) or midweek (Monday to Friday) breaks and welcomes over 1.7 million guests each year, with 96% of guests expressing an intention to return
  4. The Center Parcs concept is to provide a range of high quality accommodation, shops, restaurants and exceptional leisure facilities, carefully nestled amongst 400 acres of protected forest environment
  5. This concept originated in Holland in 1967, with the first UK Center Parcs opening in 1987. Center Parcs is now a separate entity in the UK, owned by The Blackstone Group
  6. Center Parcs has been awarded the following accolades since 2008: the Green Business Award for Biodiversity Protection, Visit Britain 5 Star Rating, Hospitality Assured, Biodiversity Benchmark - Land Management, Carbon Trust Standard, Good Spa Guide Award, ISO14001, Investors in People
  7. Center Parcs has recently been announced ‘Best Family Holiday Provider’ in the Tommy’s Awards for the eleventh year in a row