Follow Center Parcs

Center Parcs retains VisitEngland 5-star status for fifth consecutive year

Press release   •   Jan 02, 2013 00:00 GMT

Center Parcs is pleased to announce that all four of its Villages have been awarded a 5-star rating in VisitEngland’s quality assurance scheme, with improved scores all-round compared with 2011.

Following visits from VisitEngland independent assessors, each Center Parcs Village was audited and then rated on all areas of the business including cleanliness, service, choice and facilities.

VisitEngland’s Visitor Attraction Quality Assurance Scheme aims to benchmark the quality of service and facilities of accommodation across the UK, instigating and shaping change and improvements to customer experience.

The 5-star rating recognises exceptional standards of service, facilities and accommodation at each Center Parcs Village, Sherwood Forest in Nottinghamshire, Elveden Forest in Suffolk, Longleat Forest in Wiltshire and Whinfell Forest in Cumbria.

Paul Kent, Director of Operations and Development said: “We are delighted to be awarded with a 5-star status by VisitEngland’s quality in tourism scheme. Not only have we retained the accolade for five years but have also improved on 2011 scores which is testament to all colleagues’ hard work and commitment to delivering exceptional service and quality.

“Outstanding service, a wide range of activities and continual investment into quality facilities are all part of the Center Parcs experience so it’s great to be awarded for our success.”

Contact information

Center Parcs Press Office

Telephone: 01623 821733


Sustainability facts and figures

Committed to enhancing the forest and wider environment, Center Parcs aims to be one of the leading sustainable ‘Large Scale Tourist Destinations’ in the UK.  The Center Parcs Sustainability Strategy, launched in 2011, promises to reduce Center Parcs carbon emissions by 20% and produce 10% of its energy from renewable sources by 2020.  Center Parcs currently uses a variety of different energy saving choices including:

  • New and refreshed accommodation projects have included environmentally efficient technology such as:
    • Ground source heating
    • Solar panels
    • Photovoltaic
    • Combined heat and power plants
    • Energy-saving LED lighting
    • Water-efficient showers
    • Low-energy kitchen appliances
    • Intelligent thermostats
  • Electric vehicle fleet for housekeeping and technical services

Center Parcs is investing in energy efficiency and renewable technologies - such as District Heating - to achieve the aim of consuming 25% less than the average existing Center Parcs village. 

Notes to Editors

  1. Center Parcs has five Villages across the UK; Sherwood Forest in Nottinghamshire, Elveden Forest in Suffolk, Longleat Forest in Wiltshire, Whinfell Forest in Cumbria and Woburn Forest in Bedfordshire which opened to guests on 6 June 2014
  2. As the leader in the UK short break holiday market, Center Parcs regularly achieves average annual occupancy in excess of 97%
  3. Center Parcs offers weekend, (Friday to Monday) or midweek (Monday to Friday) breaks and welcomes over 1.7 million guests each year, with 96% of guests expressing an intention to return
  4. The Center Parcs concept is to provide a range of high quality accommodation, shops, restaurants and exceptional leisure facilities, carefully nestled amongst 400 acres of protected forest environment
  5. This concept originated in Holland in 1967, with the first UK Center Parcs opening in 1987. Center Parcs is now a separate entity in the UK, owned by The Blackstone Group
  6. Center Parcs has been awarded the following accolades since 2008: the Green Business Award for Biodiversity Protection, Visit Britain 5 Star Rating, Hospitality Assured, Biodiversity Benchmark - Land Management, Carbon Trust Standard, Good Spa Guide Award, ISO14001, Investors in People
  7. Center Parcs has recently been announced ‘Best Family Holiday Provider’ in the Tommy’s Awards for the eleventh year in a row