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Center Parcs retains Hospitality Assured status

Press Release   •   Nov 02, 2015 08:59 GMT

Center Parcs is proud to retain its Hospitality Assured status following a rigorous assessment in October this year.

Hospitality Assured an industry standard which recognises exceptional service and guest care for customer facing businesses.The accreditation process encourages businesses to look at its operation from the customer’s perspective, measuring Center Parcs against a series of performance indicators.

The indicators allow Center Parcs to continually judge and measure itself in order to improve and enhance the service provided and, give customers the opportunity and reassurance to choose an organisation where high quality service is guaranteed.

The re-assessment involved interviews with nominated members of Center Parcs staff across its four UK Villages and Head Office.Responses and evidence were collated based around standards such as customer research, customer service promise, business leadership and planning, operational planning and standards of performance, resources, training and development, service delivery and recovery and customer service improvement.

The Hospitality Assured External Assessors were extremely impressed by the continued improvements that Center Parcs has strived to achieve over the past 12 months and particularly praised the business on how effectively and efficiently Woburn Forest has been integrated into the group.

Paul Kent, Center Parcs Operations & Development Director said:“To retain our Hospitality Assured status is further acknowledgement that Center Parcs continues to deliver excellent service.It’s fantastic to be recognised by this external industry assessor which is a reflection of the efforts of everyone across the business to continually deliver and build on excellent guest service.”

This news follows the news that after an external assessment from VisitEngland, all Villages in the Center Parcs group, including Woburn Forest which has only been open 16 months, have retained five star status.

Notes to Editors

  1. Center Parcs has five Villages across the UK; Sherwood Forest in Nottinghamshire, Elveden Forest in Suffolk, Longleat Forest in Wiltshire, Whinfell Forest in Cumbria and Woburn Forest in Bedfordshire which opened to guests on 6 June 2014
  2. As the leader in the UK short break holiday market, Center Parcs regularly achieves average annual occupancy in excess of 97%
  3. Center Parcs offers weekend, (Friday to Monday) or midweek (Monday to Friday) breaks and welcomes over 2 million guests each year, with 96% of guests expressing an intention to return
  4. The Center Parcs concept is to provide a range of high quality accommodation, shops, restaurants and exceptional leisure facilities, carefully nestled amongst 400 acres of protected forest environment
  5. This concept originated in Holland in 1967, with the first UK Center Parcs opening in 1987. Center Parcs is now a separate entity in the UK
  6. Center Parcs has been awarded the following accolades since 2008: the Green Business Award for Biodiversity Protection, Visit Britain 5 Star Rating, Hospitality Assured, Biodiversity Benchmark - Land Management, Carbon Trust Standard, Good Spa Guide Award, ISO14001, Investors in People
  7. Center Parcs has recently been announced ‘Best Family Holiday Provider’ in the Tommy’s Awards for the eleventh year in a row