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Center Parcs brings the joy of den building to a new generation

Press Release   •   Jan 07, 2015 12:02 GMT

Center Parcs brings the joy of den building to a new generation

Everyone remembers the time they built a fort out of sofa cushions and sheets as a child on a rainy day. Celebrating all things nostalgic, Center Parcs has just introduced Den Building and Decorating as a new activity so families can interact and engage with natural surroundings. Having family adventures and creating something as a team is something families are keen to do more of and this came out of the Company’s guest research in 2014.

The introduction of Den Building and Decorating is part of the reinvention of the children’s activity offering at Center Parcs to involve parents more in their child’s experience. The new activities also involve an adventure element, with staff getting into character and a ‘take home’ which is either a physical keepsake or knowledge, confidence and skills gained during the activity.

Den Building and Decorating is a group activity where guests pay per pitch and are taken into the forest by a Den Master who sets the scene for the experience. Families or groups must then forage and build a den which is tested by all members of the team sitting inside it whilst water is poured over the top. The Den Master tells stories and games are played which encourages people of all ages to engage with and understand natural surroundings.

Sue Goddard, Group Leisure Manager, said:

“Essentially it isn’t about revolutionising what we offer for families, it’s about evolving what we offer. We have always embraced the creativity and energy of children in our activities but the difference now is that we are turning them into inspirational adventures involving parents too. The parents who come to Center Parcs want to be more involved in their child’s experiences and see the outcome at the end of the session.”

“Den Building and Decorating is a lovely activity that appeals to the nostalgic memories of adults making grass trumpets and foraging in the forest and also appeals to the adventurous side of children. The activity teaches new skills and really exercises the imagination. It’s been a real hit so we’re pleased we’ve really captured the essence of what families are looking for.”

The activity has already been introduced to Sherwood Forest, Elveden Forest and Longleat Forest and will be at Whinfell Forest and Woburn Forest from February. The activity has proven extremely popular with additional sessions already being added to keep up with demand.

Notes to Editors

  1. Center Parcs has five Villages across the UK; Sherwood Forest in Nottinghamshire, Elveden Forest in Suffolk, Longleat Forest in Wiltshire, Whinfell Forest in Cumbria and Woburn Forest in Bedfordshire which opened to guests on 6 June 2014
  2. As the leader in the UK short break holiday market, Center Parcs regularly achieves average annual occupancy in excess of 97%
  3. Center Parcs offers weekend, (Friday to Monday) or midweek (Monday to Friday) breaks and welcomes over 1.7 million guests each year, with 96% of guests expressing an intention to return
  4. The Center Parcs concept is to provide a range of high quality accommodation, shops, restaurants and exceptional leisure facilities, carefully nestled amongst 400 acres of protected forest environment
  5. This concept originated in Holland in 1967, with the first UK Center Parcs opening in 1987. Center Parcs is now a separate entity in the UK, owned by The Blackstone Group
  6. Center Parcs has been awarded the following accolades since 2008: the Green Business Award for Biodiversity Protection, Visit Britain 5 Star Rating, Hospitality Assured, Biodiversity Benchmark - Land Management, Carbon Trust Standard, Good Spa Guide Award, ISO14001, Investors in People
  7. Center Parcs has recently been announced ‘Best Family Holiday Provider’ in the Tommy’s Awards for the eleventh year in a row