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Center Parcs appoints General Manager to lead Center Parcs Woburn Forest

Press release   •   Dec 10, 2012 00:00 GMT

Wayne Matton has been announced as the General Manager for Center Parcs Woburn Forest, due to open in 2014.

Over the next 18 months, Wayne will be involved in the planning for the operational elements of the project as well as assisting with the recruitment of the 1,500 staff who will work at the new village. Once open, Wayne will be responsible for the day-to-day running of Woburn Forest - Center Parcs’ fifth UK Village.

Wayne has worked at Center Parcs for the past 12 years having joined the company as General Manager at Longleat Forest in 2000 before transferring to the same position at Elveden Forest in 2005. Wayne has lived in Bedfordshire before and is excited about the prospect of returning to the region with his family when Woburn Forest is almost complete.

Wayne Matton, Center Parcs Woburn Forest General Manager, said:

“I am delighted to have been appointed to this role and I am already busy preparing for the operational side of the project. With construction now underway, I’ll be working to ensure we have everything in place and the best team alongside me to deliver a truly memorable family short break experience to every guest when we open our doors to guests in 18 months time.”

Martin Dalby, Chief Executive, Center Parcs UK, added:

“Wayne understands what it takes to run a Village and having been with us for over 10 years, he is absolutely the right person for the job.”

Notes to editors

  • Woburn Forest is a £252 million development which is the largest current leisure project in the UK today.
  • Center Parcs Woburn Forest will create in excess of 1,200 jobs during the construction phase alone and then a further 1,500 jobs once the village is open.
  • Once open, Center Parcs Woburn Forest will provide 1,500 job opportunities including chefs, beauty therapists, grounds assistants, housekeepers and waiting staff and many more opportunities. Center Parcs, as an Investor in People, offers career development opportunities as well as attractive, unique benefits.
  • Center Parcs Woburn Forest is due to open in spring 2014.
  • For news, updates, images and videos about Woburn Forest, please

Contact information

Jessica Marshall-Pearce, Press Officer

Telephone: 01623 821723


Notes to Editors

  1. Center Parcs has five Villages across the UK; Sherwood Forest in Nottinghamshire, Elveden Forest in Suffolk, Longleat Forest in Wiltshire, Whinfell Forest in Cumbria and Woburn Forest in Bedfordshire which opened to guests on 6 June 2014
  2. As the leader in the UK short break holiday market, Center Parcs regularly achieves average annual occupancy in excess of 97%
  3. Center Parcs offers weekend, (Friday to Monday) or midweek (Monday to Friday) breaks and welcomes over 1.7 million guests each year, with 96% of guests expressing an intention to return
  4. The Center Parcs concept is to provide a range of high quality accommodation, shops, restaurants and exceptional leisure facilities, carefully nestled amongst 400 acres of protected forest environment
  5. This concept originated in Holland in 1967, with the first UK Center Parcs opening in 1987. Center Parcs is now a separate entity in the UK, owned by The Blackstone Group
  6. Center Parcs has been awarded the following accolades since 2008: the Green Business Award for Biodiversity Protection, Visit Britain 5 Star Rating, Hospitality Assured, Biodiversity Benchmark - Land Management, Carbon Trust Standard, Good Spa Guide Award, ISO14001, Investors in People
  7. Center Parcs has recently been announced ‘Best Family Holiday Provider’ in the Tommy’s Awards for the eleventh year in a row